![]() You probably either use it, or you wonder, “What’s the big deal?”įor the uninitiated, at its most basic, Evernote allows you to take digital things, collect them, and organize them. (It’s two mints in one!) It’s almost an independent nation of global citizens, given that it has ambassadors (including friend of Paper Doll, Brandie Kajino). Moleskine feeds the addiction for a sensory experience only paper can provide.Įvernote: It’s a service. Bloggers show off their notebooks and creative doodlings, as at SkineArt, and share their secrets, such as Freelance Switch’s noted The Monster Collection of Moleskine Tips, Tricks and Hacks post. Moleskine has followers every bit as passionate and devoted as Apple’s fanboys (and fangirls). The features are basic, but beloved: luxurious covers, high-quality acid-free paper, narrow grosgrain ribbon bookmarks and color-matching elastics to keep everything together. ![]() A strong marketing campaign and a passion for the ever-expanding line of notebooks made, and makes, Moleskine cool for hipsters and soccer moms, alike. In the 1980s, it was reported that, “Le vrai Moleskine n’est plus” (“The real Moleskine is no more”) and bookbinders had ceased fashioning them, but in 1997 the product was reborn via a Milanese parent company under the Moleskine brand. The notebooks were for creative geniuses on-the-go. Back then, the notebooks were black, handmade by French bookbinders, and, while utilitarian, represented a kind of artistic chic. In the 19th and 20th centuries, artists like Matisse, van Gogh and Picasso sketched and painted in them, and authors who couldn’t have been more disparate in writing style or personality, from Oscar Wilde to Ernest Hemingway, scribbled their stories in them. It was the original little black book, made of moleskin (a thick, cotton fabric with a shaved pile surface). Today, we’ll look at how two great product brands have united to create something fascinating: The Evernote Smart Notebook By Moleskine. Zedonk – a cross between a zebra and any other equineĪ hybrid takes two things that exist perfectly well independently and combines them to make something altogether more fabulous. Toyota Prius – combines an internal combustion engine with an electric motor Reese’s Peanut Butter Cups – “Two great tastes that taste great together.”
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